Standardize & control quoting in your tech company

Prepare detailed, good-looking proposals 4x faster than now. Engage buyers, get insights and close more deals. Satisfaction guaranteed.

What is Apropo?

Apropo is a proposal automation tool specifically for software development companies and specialists.

Standardize sales & increase revenue with smart templates, session recording and shorter reply times.


4x less time on proposals

Save developer and sales
team hours


Actual impact on deals

Measured on end


HotJar of sales

Full customer screen


Smart templates

Automatic estimates &
document generation

Standards, organization
and oversight

Track all deals from a single, convenient dashboard that operates like any other Scrum or Kanban board. Introduce repetitiveness and quality deal oversight in your company.

Respond rapidly using smart templates

Fully style proposals any elements of your proposal to match company branding. Save your own templates and attach PDF files that seamlessly blend with the quoting table.

Save time with automatic estimation

Generate proposals with a single button, make quick adjustments and be done. Save developer hours and re-use historic data to power our automatic estimation mechanism.

Close more deals with session recording

Never again wonder why a deal did not work out. See second-by-second how your customer reacted to your proposal, where they had suggestions or churned out.

The HotJar of sales

Track how customers browse, click & pause on your proposals to get a foot in the door. See their questions, doubts, priorities and budget limits to close more deals.

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