Optimizing complex Martech and Optimizely estimations at NoA Ignite

Software Agency

Martech

Sweden

300+ employees

Key results:

Sales increase

5h less spent on every quote

All departments working in one space

Paweł Strąg

Head of Technology at NoA Ignite

“Apropo helps us prepare quotes for tenders much faster thanks to templates and estimation history. The whole process has become more repeatable and easier to manage when several people from different departments work on an estimate. In addition, clients can interact with the estimate, which helps engage them and translates into sales.”

Who is NoA Ignite?

NoA Ignite is a creative technology and software development agency with Swedish roots, that delivers digital solutions, specialized enterprise-grade CMS, Optimizely and MarTech implementations. I am working as the Head of Technology at NoA Ignite.

What challenge were you trying to solve?

We were trying to address the following problems:

Slow tender preparations - Preparing project estimates for competitive RFPs took too much time because we lacked an efficient way to reuse templates and look back at our historical estimates.

Siloed cross-department estimation - Collaborating on complex quotes across multiple internal departments often required creating different spreadsheets for devs, sales team and clients, which often resulted in disorganized process lacking management and control.

Static and unengaging proposals - Standard proposals failed to capture client interest or involve them in the pricing process, missing an opportunity to maximize conversion rates.

How Apropo helped you address these challenges?

Apropo helped to solve each of them in the following way:

Streamlined template and history utilization - Apropo enables our pre-sales team to access historical estimates and use structured templates to build tender proposals significantly faster and with full repeatability.

Centralized multi-department collaboration - The software creates a unified workspace that coordinates input from various divisions, making the quoting lifecycle highly manageable and transparent.

Interactive client-facing quote delivery - By sharing dynamic proposals instead of static files, clients can independently engage with the estimation variants, which successfully converts attention into increased sales.

The implementation has transformed our pre-sales workflow from a fragmented manual chore into a highly strategic and collaborative growth engine.

What are the 3 top benefits you observed?

Sales increase

We achieved a noticeable conversion boost because prospective clients were more actively engaged by our interactive proposals.

5h less spent on every quote

Our team reduced the time required to build complex tender estimates by an average of 3 hours per quote.

All departments working in one space

The platform acted as a single source of truth, breaking down operational silos and allowing multiple divisions to co-author estimates seamlessly.

What are the 3 top Apropo features for you?

Templates

The templates feature allowed us to instantly standardize our tender processes, contributing heavily to shaving 3 hours off our quote preparation time.

Client-facing interactive quote presentation

Using the client-facing interactive quote presentation empowered prospects to play with the scope, directly driving our sales increase.

Data access management for devs, sales and clients

Deploying granular data access management for devs, sales and clients allowed our various internal teams to securely collaborate within a single workspace.

Do you recommend Apropo for other software agencies?

Highly recommended. For any high-performing agency that routinely handles multi-department collaboration and complex commercial tenders, Apropo is a game-changing tool to enforce process repeatability, reduce pre-sales overhead, and scale up acquisition success.