Solving typical projectquoting problems

Apropo gives you a real-time comparison of estimate and delivery hours based on its integration with Jira. You export the quote to Jira, set the estimate vs. delivery integration and get a real-time overview of what are the real costs for every line item of your estimate, based on the time your employees log on tickets in Jira.

Apropo provides idiot-proof calculation features: it gives you all the flexibility of spreadsheets, while removing all the risks of formula error, wrong range or accidental formula overwriting. Simple UI allows you to calculate pricing for different roles (e.g. PM, QA) for the entire project or its parts without the need to drag it over a few hundred cells and accidentally overwriting some other formula.

Apropo gathers all your estimates and their versions in a centralized online repository, bringing a single source of truth to all stakeholders. Estimate versioning feature provides a transparent overview of all the versions and iterations of the quote, their dates and adjustments made. No more wondering if the “v6_final_FINAL2026.xlsx” file is really the most up-to-date one.

Apropo helps you save such deals with:

• Scope prioritization using MoSCoW methodology (Must, Should, Could, Would)
• Lighting-fast creation of different scope variants (e.g. MVP, Full scope) based on assigned priorities
• Easy-to-understand client view that outlines the most expensive features and makes persuading your clients whole lot easier
• Scope configuration feature that allows your client to switch scope items on & off to see their impact on the price

Apropo includes a dedicated buffers functionality that allows you to instantly apply percentage overheads for risks, scrum meetings, or complex integration, either to the entire project scope or individual scope items. These rules can be built right into your company-wide default configurations, automatically protecting your project profitability from day one.

Apropo gathers your entire team - developers, PMs, and sales - to collaborate simultaneously in a single file in real time. Its advanced user roles & visibility management lets you hide the financial information (prices, rates, margins) from the developers as well as internal estimation details and developer comments from the customer, providing a clean and polished client view without a need to create a separate spreadsheet.

Without Apropo, you’d need to create 3 separate spreadsheets: one for the developers, one for the sales team and another one for the client. With Apropo, you can work with all of them in the same file.

The platform provides an advanced AI engine that enables agencies to leverage historical data both from previous estimates and delivery timelogs to estimate your next projects based on actual delivery track record and drastically increase estimate accuracy.

Furthermore, your team can build repeatable estimation components and templates based on your previous projects, making your next estimates more repeatable and ensuring that less experienced members never miss critical elements of the scope.

Apropo enables you to compare your estimates with benchmarked market estimates to give you an answer on whether you’re going through the roof with your estimates.

Don’t guess anymore on how much something should take - see how much it actually takes on the market.

Apropo migrates your agency away from fragmented local files that frequently go missing or get desynchronized across departments. It establishes one structured, centralized home where every department - delivery, tech, sales and management - works on the same file and has access to historical and live project estimations.

Simply, a single source of truth and single place to estimate for all your departments.

The tool completely standardizes your pricing logic and company quotation rules across the entire organization. By setting up default workspace settings, project & service templates and default estimates for specific project components, you provide your employees a consistent benchmark they can refer to, regardless of who is preparing the estimate.

Apropo enables you to create a library of predefined quote components that can be added to new projects with 2 clicks. Instead of wasting hours scoping & estimating common project parts over again, you simply reuse your agency’s collective knowledge base. Plus, our AI engine reuses the same components too.

Our built-in AI Estimator suggests the simple, moderate and advanced versions of the scope for low-documented and ambiguous requirements, allowing you to see what may be missing. You can upload any available client brief or SOW to automatically outline a realistic project scope. The platform also allows you to add descriptions, assumptions, exclusions and acceptance criteria for every scope element, decreasing the scope ambiguity and shifting the responsibility for it to the end client.

Apropo helps provides an interactive web link for your proposals, letting you track what happens with your proposal thanks to:

• Email notifications - every time the client opens your proposal. This gives you knowledge about your client’s interest and best momentum to follow up.
• Video recordings - of customer’s browser session with your proposal, helping you understand how much time he spent on it and what caught his attention. This helps you come back with a better follow-up and engage your customer.

Furthermore, it also gives you multiple tools to engage your client after providing the proposal, such as client’s ability to switch different scope items on & off, price simulation for different scope variants and many others.

Instead of sending static files to the void, you provide a quote that gives you crucial insights helping you to to time your follow-ups effectively and increases your prospect’s engagement, making him genuinely interested in building the offer with you.

Modifying an estimate, creating a new iteration for a client and marking what changed is incredibly flexible and fast within Apropo, thanks to the Versioning feature. On top of that, because the estimate is linked directly to your proposal, any adjustments automatically update the numbers without requiring you to format a brand-new document or spreadsheet.

Apropo allows you to create super-detailed quotes and compress them to light, short and highly structured customer proposals that are ten times easier to read than dense grids.

That way, you can reflect the project's technical complexity with due diligence, while providing a clear, light, short and friendly quote that’s easy to understand to non-technical clients, visually breaking down costs per feature or milestone.

Clients can easily understand different options, actively engage with the quote, and see exactly where their money is being spent.

Instead of guessing if your email was lost in an inbox, Apropo sends instant email notifications the moment a client opens your quote link. Furthermore, it provides video recordings of your customer’s interaction with your proposal, letting you know exactly what sections of the offer they focused on and allowing your sales team to re-engage with a highly relevant, context-aware pitch.

When it comes to radio silence because your client wants to talk to other agencies, Apropo gives you a lot of ways to engage him and increase his involvement with you, stealing his attention from other agencies. You can engage your client with his ability to configure scope in the client view, simulate the price depending on task priorities, comments and many more.

With Apropo, non-technical team members can easily create a detailed and accurate quote in minutes, just by describing it to our AI estimator and uploading materials received from the client. Then, they can forward it to developers for their review, taking the most time consuming work from developers.

Apropo cuts down the turnaround of preparing the most time-consuming part of offers - estimates - from days to hours, allowing you to deliver a professional, branded proposal before your competitors even open Excel.

Features like AI estimator, repeatable components, buffers, one-click project timelines, rapid variant generation and automated offer generation with your agency’s branding mean you can get to your customers before your competitors do, establishing an immediate competitive edge.