2.4x Faster Estimates at Selleo Labs

Software Agency

Ed-tech

Poland

100+ employees

Key results:

2.4x Faster Estimates

Higher Sales

Higher Margin

Maciej Hubert

Head of Business Analysis at Selleo

"Thanks to Apropo, presentations to our clients just got onto another level. Our clients are both impressed and much more involved during the offer presentation thanks to how clear and interactive the estimation are. In addition to that, the entire estimation process got much simpler and faster. It’s a great time save which allows us to allocate this time to where it matters most - caring for the business of our clients."

What is Selleo and what is your role there?

Selleo is an EdTech and HRTech software development agency based in Europe, specialized primarily as a compliance-focused development partner. I am working as the Head of Business Analysis at the company.

The Challenge: Moving Beyond Static Spreadsheets

Before adopting Apropo.io, Selleo's quoting process relied on traditional methods that limited dynamic collaboration with the client during the critical pre-sales stage.

Slow proposal turnaround - Generating complex estimations for specialized compliance architecture required heavy manual overhead, slowing down our response cycle.

Unengaging sales presentations - Legacy proposal documents lacked visual interactivity, leaving prospective clients passive during technical project scoping reviews.

Unprotected financial governance - Sizing intricate custom systems without standardized frameworks created baseline risks to our project margin tracking.

The Solution: Automated Quoting as a Competitive Advantage

Selleo implemented Apropo.io to standardize their quoting process and introduce interactive, web-based proposals. The primary objective was to allow clients to "play with the quote," fostering a clearer understanding of both the project scope and the associated costs.

Faster proposal workflows - The platform simplified and accelerated our internal quoting process, drastically cutting down the manual timeline needed for every draft.

Next-level client involvement - Delivering clear and interactive pricing layouts transformed our presentation engine, keeping corporate buyers deeply engaged and impressed.

Standardized scoping compliance - Enforcing consistent rules and repeatable project parameters allowed us to safely safeguard our operational boundaries and margins.

By transforming their approach, Selleo moved away from sending "dry" numbers and began providing an interactive buying experience that engages the client from minute one.

What are the 3 top benefits you observed?

2.4x Faster Estimates

We significantly optimized our internal sales pipeline velocity by eliminating complex administrative friction from our cost sizing.

Higher Sales

Our immersive and clear offer walkthrough style deeply resonated with enterprise buyers, successfully helping us secure more clients.

Higher Margin

By shifting to centralized data governance guidelines, we successfully protected our project delivery profitability across all active divisions.

What are the 3 top Apropo features for you?

Interactive estimates

Provides a clear web presentation layer that enables prospective clients to easily grasp project elements and values.

AI Estimation Engine

Enables rapid generation of accurate, baseline project scopes using historical data footprints and technical files.

Reusable components

Allows our analysis team to save verified workflow blocks and load them instantly into newly created quotations.

Do you recommend Apropo for other software agencies?

Highly recommended. It eliminates spreadsheet layout chaos, establishes strict pricing compliance rules, and creates a collaborative buyer experience that strongly supports deal-closing conversations.