Re-entered project data
The same requirements are rewritten for estimation, the proposal and delivery planning.
The presales platform for software agencies
One workflow from client brief to delivery handoff.
Stop rebuilding the same project in documents, spreadsheets and ticketing tools. Keep scope, effort, price and proposal connected from the first conversation.
30-day free trial. No credit card required.
01Client briefINPUT
02Scope and estimateTEAM REVIEW
03Interactive proposalCLIENT
04Jira handoffDELIVERY
ONE PROJECTCONTEXT
The costly disconnect
Every handoff creates another version of the truth.
Discovery lives in notes, estimation in a spreadsheet, the proposal in a document and delivery in Jira. Every rewrite costs time and creates room for commercial promises to drift away from technical reality.
Pricing drift
Scope changes in one file while effort or pricing remains outdated somewhere else.
Delayed handoff
Delivery waits while someone recreates the approved scope and explains what the client bought.
3Ăfaster estimates at IT-Solve
âThe platform successfully transformed our quoting process into an interactive and highly collaborative experience for our prospects.âIT-Solve â read the case study â
See Apropo in action
Turn the approved estimate into the client experience.
The proposal stays connected to scope, effort and price. Clients can review options without your team rebuilding the estimate in another document.
- âPresent scope and pricing in one client-ready view
- âShow options without duplicating the estimate
- âKeep proposal changes connected to the reviewed scope
From opportunity to handoff
Run presales as one connected system.
Turn the brief into structured scope
Start from a prompt, attachments or existing estimation inputs, then shape the result into work your technical team can review.
- AI-assisted creation
- Attachments
- Scope structure
- Team review
Estimate the way your agency works
Reuse your own project knowledge, roles, rates and repeatable components instead of starting each opportunity from an empty sheet.
- Templates
- Component library
- Roles and effort
- Formulas
Create the proposal from the estimate
Present the same approved scope in a client-ready format and let prospects understand how their decisions affect the price.
- Shared proposal links
- Scope options
- Customer views
- Proposal versions
Hand the won project to delivery
Move the approved structure toward Jira with its commercial context intact, then compare the estimate with delivery.
- Jira export
- Approved scope
- Estimate history
- Delivery feedback
One source of truth
Replace disconnected handoffs with one commercial workflow.
A fragmented presales stack
- ĂBrief in notes and email
- ĂEstimate in a spreadsheet
- ĂProposal rebuilt in a document
- ĂBacklog recreated after the sale
One Apropo project
- âRequirements become structured scope
- âScope drives effort and pricing
- âEstimate becomes the client proposal
- âApproved work moves toward Jira
They Already Beat Other Agencies.Will You?
Results reported by software agencies using Apropo.
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Apropo has completely transformed how we handle quotes. We've cut our response time by 75% while increasing quote accuracy by a significant margin. It's the infrastructure of trust we needed.
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Our clients love the interactive quotes. It takes away the 'black box' feeling of software pricing and turns it into a collaborative planning session. It's a game-changer for our sales team.
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Thanks to Apropo, we regularly upsell additional services even before the project begins. Combined with higher margins, it has led directly to securing an additional 25% of revenue from sold projects this year.
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Thanks to Apropo, we can estimate projects 3x faster, with less risk. We have a single centralized source of truth about every estimate ever done, compare different solutions and better understand cost impacts.
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Apropo allowed us to move from shared Excel files that always go missing to one centralized and structured place for estimation. Now everyone involved has access to all past and current work.
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Apropo allowed us to get onto another level of estimating projects. We have all our estimates and knowledge in a single place. Finally, we also have a standardized and repeatable process.
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For us, Apropo means above all the speed of preparing estimates and ease of collaboration among departments in one place. What we like the most is that our clients love the transparent estimates.
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Apropo helped us standardize our estimation process and make it repeatable. Best of all, it allows us to provide clients with a beautiful proposal with variant options, which helps in sales.
Questions agencies ask
What agencies ask before changing how they quote.
What does software agency presales include?
It covers the work between receiving a client brief and handing a won project to delivery: discovery, scope, estimation, pricing, proposal review, negotiation and handoff.
Is Apropo only an estimation tool?
Estimation is the foundation, but the workflow also connects scope, rates, client-ready proposals, collaboration, Jira-oriented handoff and estimate-versus-delivery reporting.
Can our existing templates and project knowledge be reused?
Yes. Teams can reuse templates and repeatable estimation components to start faster and keep quoting consistent across opportunities.
Does AI create the final estimate automatically?
AI assists with creating a structured starting point from prompts, attachments and existing inputs. Your team can review and edit the estimate before it becomes a commercial proposal.
Connect your next presales workflow.
Take one project from brief to estimate, proposal and delivery handoff in Apropo.