Sales increase at IVN Digital Agency

Digital Agency

Poland

30+ employees

Key results:

Sales increase

6h less on every estimate

Less human errors

Maciej Bozik

CTO at IVN

“Estimates created in Apropo look great for clients and clearly show them how much everything costs, which helps them understand it better. On top of that, Apropo saves us a lot of time on estimates thanks to templates and building a database of repeatable elements. Additionally, it limits the number of human errors like an 'overwritten formula' which are easy to make in Excel.”

What is IVN and what’s your role there?

IVN Digital Agency is a Krakow-based full-service digital agency that has been building complex websites, online stores, and web applications for 17 years, as well as running effective marketing campaigns that realistically increase revenue. My role is the CTO.

What estimation challenges were you trying to solve?

Transitioning from word-of-mouth marketing to active brand communication required a tool that could eliminate operational chaos and emphasize the agency's professionalism from the first point of contact. As a result, we were trying to address the following problems:

Confusing and client-unfriendly quotes - Traditional cost breakdowns failed to clearly show clients the individual pricing of elements, making it difficult for them to fully grasp the value of our proposals.

Time-consuming estimation cycles - Scoping out new project requirements from scratch consumed a significant amount of time due to the lack of a structured depository of repeatable components.

High frequency of calculation risks - Relying on static spreadsheets created a constant vulnerability to human errors, such as accidentally deleting or overwriting critical formula fields.

The Solution: Standardized and Transparent Proposals

IVN Digital Agency decided to implement Apropo.io to standardize the estimation process and make it more repeatable. By building a database of repeatable elements, the agency gained confidence in the accuracy of their calculations and saved significant time for the technical team.

Clear and engaging proposal layouts - The platform generates beautiful and transparent estimates that explicitly show the cost of each item, helping clients understand the budget much better.

Database of reusable components - Implementing a structured library of repeatable elements and templates allowed us to eliminate repetitive scoping and dramatically speed up the quote creation process.

Protected and automated calculation rules - Shifting our estimation process to a centralized platform secured our pricing math, completely minimizing human calculation errors like overwritten formulas.

The implementation of Apropo.io allowed the agency not only to optimize time but, above all, to better communicate the business value of their projects.

What are the 3 top benefits you observed?

Sales increase

We achieved a noticeable sales increase by presenting highly professional, transparent project bids that resonate with prospects.

6h less on every estimate

Our engineering and sales teams now spend 6h less on every estimate, optimizing our internal pre-sales efficiency.

Less human errors

We experienced significantly less human errors since the platform locks in pricing workflows and prevents accidental formula modifications.

What are the 3 top Apropo features for you?

Library

Building a database of repeatable components in the library enabled our teams to achieve 6h less on every estimate.

Formulas

Utilizing automated formulas secured our calculation tables, ensuring the team runs into less human errors like deleted spreadsheet math.

Client-facing quote presentation

The client-facing quote presentation delivers stunning, clear overviews that help prospects understand scope costs, driving our overall sales increase.

Do you recommend Apropo for other software agencies?

Yes. It introduces incredible repeatability to the scoping process, cuts down preparation time drastically, and presents your agency as a premium, transparent partner.