15% Sales Increase at The Code Brothers

Software Agency

Flutter Experts

Poland

10+ employees

Key results:

15% Higher Sales

2x Faster Estimates

Less Human Errors

Łukasz Koszentka

CEO

"Thanks to Apropo, our client instantly understands what they are getting and for how much, and on top of that, the quotes just look great, which overall translates into sales. We can easily and quickly create different variants of estimates, which also helps with sales. Finally, sales, PMs, and programmers can act in one place, without chaos and multiple file versions."

What is The Code Brothers and what’s your role there?

The Code Brothers is a software development agency based in Katowice, Poland, built on a strong technical specialization in Flutter. Rather than generic custom development, the agency focuses exclusively on building mobile, web, and desktop applications with Flutter, allowing them to deliver highly optimized cross-platform products faster than competitors. I am working at the company as the CEO.

The Challenge: Confusing Client Proposals

Despite their world-class technical skills, The Code Brothers faced a common operational hurdle: an estimation process tied to outdated manual files that created friction between teams and confusion for clients.

Confusing Client Proposals - Prospective buyers often struggled to easily comprehend what features were included and how costs mapped to their budget, hindering sales conversion.

Slow Iteration and Revision Turnarounds - Manually spinning up alternative scope scenarios or creating multiple pricing variants inside traditional spreadsheets required significant time and delayed our responses.

Spreadsheet Version Chaos - Sales teams, project managers, and engineering stakeholders lacked a unified workspace, leading to fragmented file variants flying over emails and drives.

The Solution: Clear, Interactive, Client-Facing Quotes

The Code Brothers made the strategic decision to "toss Excel into the trash" and transition to Apropo.io. This move was designed to align their pre-sales process with their unique value proposition, ensuring that their first interaction with a client was as modern and efficient as their Flutter code.

Polished Proposal Presentation - The tool transformed traditional calculation grids into beautiful, interactive proposals that display costs clearly, enabling clients to instantly grasp the value they receive.

Instant Variant Builder - The platform allowed our team to quickly and easily model diverse scope options and feature configurations, directly supporting our pre-sales negotiations.

Centralized Access Governance - Moving the estimation workflow to a single online environment united all departments in real time while securely managing visibility tiers across technical and commercial stakeholders.

By integrating Apropo, The Code Brothers ensured that their quoting process supports their growth trajectory, turning project estimations into a powerful sales tool rather than an administrative burden.

What are the 3 top benefits you observed?

15% Higher Sales

Our conversion rates improved significantly because our interactive proposals became completely clear and visually compelling to prospective clients.

2x Faster Estimates

We cut our estimation turnaround times in half by rapidly assembling complex variations and adjusting parameters on the fly.

Less Human Errors

We entirely removed spreadsheet file chaos, ensuring that sales reps, PMs, and developers work together seamlessly without manual administrative errors.

What are the 3 top Apropo features for you?

Client-facing quote presentation

This capability allows our team to share polished, branded, and interactive web quotes that stand out from competitors with a single click.

Versions & Variants

The easy-to-use matrix lets us smoothly compile diverse pricing scenarios and keeps a clear track our modifications without typical scattered Excel files chaos.

Data access management for devs, sales & clients

This module enables cross-functional stakeholders to collaborate in one file while safely controlling exactly what sensitive commercial details are exposed.

Do you recommend Apropo for other software agencies?

Oh, definitely. For any software development agency looking to move past spreadsheet chaos, cut down on manual estimation work, and deliver highly transparent proposals that turn prospects into clients, Apropo is a game-changing addition to the pre-sales process.