Focusing on client ROI from the first interaction at Brand Active

Software Agency

eCommerce

Shopify Plus

Poland

20+ employees

Key results:

Sales Increase

Higher Margin

2x Faster Estimates

Szczepan Machaj

Lead PHP Developer at Brand Active

"For us, Apropo means, above all, estimates that are easy for our clients to understand, as well as the ability to add a presentation and create an offer that looks great and converts. On top of that, thanks to Apropo, we have significantly reduced the time needed to estimate a project."

Leading Shopify Plus Agency

Brand Active is a leading Shopify and eCommerce agency that distinguishes itself through a relentless focus on Return on Investment (ROI) from the very first contact. Instead of simply asking what kind of store a client wants to build, they investigate what the client wants to achieve business-wise, subordinating the entire sales process to that goal. By employing only highly experienced Shopify experts, they seamlessly map complex business objectives onto high-end technical solutions.

The Challenge: Mapping Technical Features to Business Outcomes

Brand Active needed a way to present advanced Shopify functionalities as business investments, ensuring that potential clients understood how specific technical choices would impact their profitability.

Low offer comprehension and conversion - Our clients struggled to clearly understand complex technical estimates, which lowered our conversion rates and lengthened the sales cycle.

Margin erosion during negotiations - Without transparent pricing boundaries, it was difficult to align project requirements with client budgets without compromising our profitability.

Inefficient and repetitive estimation - Building project scopes from scratch for every single lead consumed significant engineering time and slowed down our proposal delivery.

The Solution: ROI-Centric Offer Automation

Brand Active implemented Apropo.io to transform their quoting process into a business-first communication tool. This allows the technical team to quickly generate high-fidelity offers that not only look professional but also clearly demonstrate the value of each proposed feature.

High-converting visual proposals - The platform enabled us to embed presentations and create clear, visually stunning offers that are easy for clients to interpret and highly effective at converting.

Dynamic scope customization - By allowing clients to interact with the scope directly, we made the relationship between features and costs fully transparent, protecting our project margins.

Accelerated estimation workflows - Leveraging pre-built modules and structured components allowed us to standardize our pre-sales engineering and dramatically cut down quotation times.

By leveraging Apropo, Brand Active has successfully bridged the gap between deep technical PHP development and strategic commercial goals.

What are the 3 top benefits you observed?

Sales Increase

Our new, visually engaging proposals are much easier for clients to understand, which directly boosted our conversion rates.

Higher Margin

Transparent scoping options allowed us to defend our pricing structures and maintain healthier profitability across projects.

2x Faster Estimates

We optimized our internal workflows to cut the time required to prepare a comprehensive technical quote entirely in half.

What are the 3 top Apropo features for you?

Proposal sharing

Allows us to seamlessly present beautifully branded, interactive offers that incorporate our sales presentations.

Scope configuration by the client

Gives clients the ability to actively toggle project requirements and instantly see the financial impact of their choices.

Reusable components

Enables our team to save and quickly deploy repeatable scope modules instead of writing them from scratch.

Do you recommend Apropo for other software agencies?

Highly recommended. It is an exceptional tool for any software development agency looking to streamline their quotation process, save engineering hours, and deliver beautiful proposals that win clients over.