Win Rate Increase at WebCrafters

Software Agency

eCommerce

Poland

20+ employees

Key results:

Win Rate Increase

All quoting in one place

Single Tool for Estimates

Mateusz Lenicki

CEO at WebCrafters

"Apropo allows us to quickly prepare several variants of the quote for the client, which translates into sales. We can also customize the quotes visually, making them look great. In addition to that, we can finally work as a whole team, including developers and sales representatives, on a single file instead of juggling several different Excel spreadsheets."

What is WebCrafters and what’s your role there?

WebCrafters is a Warsaw-based software development agency specializing in eCommerce, particularly in PrestaShop and WooCommerce. I serve as the CEO of the company.

The Challenge: Translating Technical Estimates into Business Value

WebCrafters needed an estimation process that helped clients understand how a technical quote translates into ROI for their specific business model.

Lack of ROI correlation in client proposals - Traditional spreadsheet attachments failed to provide a modern, visually professional experience that clients could easily understand.

Spreadsheet fragmentation - Juggling multiple independent Excel files between developers, project managers, and sales representatives created immense collaboration chaos and alignment gaps.

Static and rigid quoting - Creating different project versions or adjustments for clients was a slow, manual process that hindered our speed during negotiations.

The Solution: ROI-Centric Multi-Variant Quoting

WebCrafters implemented Apropo.io to move away from "Excel juggling" and unify their entire team on a single platform. This transition allowed them to quickly prepare several project variants, visually customize their offers, and collaborate in real-time with both programmers and sales reps.

ROI-Centric Multi-Variant proposals - Moving to interactive cloud proposals allowed us to customize estimates visually to build instant client trust and clear project comprehension with clear display of how specific project requirements impact the cost and the ROI.

Unified team workspace - The platform brought our developers and sales team into a single online file, eliminating version control issues and spreadsheet juggling completely.

Agile pricing variations - We gained the ability to quickly build and present multiple quote versions for clients, directly supporting our commercial conversations and price engineering.

By adopting Apropo, WebCrafters successfully bridged the gap between complex coding and client-focused business results.

What are the 3 top benefits you observed?

Win Rate Increase

Presenting clients with beautifully customized options directly improved our deal close rates.

All quoting in one place

We successfully consolidated our estimation workflows, enabling real-time collaboration across all organizational departments.

Single Tool for Estimates

We eliminated spreadsheet errors and structural complexity by moving our entire quoting pipeline into a single dedicated environment.

What are the 3 top Apropo features for you?

Multi-Variant Options

Essential for presenting different strategic paths to eCommerce clients.

Real-Time Team Collaboration

Allows devs and sales to work together on one document without version conflicts.

Offer Customization Engine

Ensures every proposal is visually polished and professional.

Do you recommend Apropo for other software agencies?

Yes, we highly recommend it. For any software development agency wanting to eliminate spreadsheet chaos, speed up quote preparation, and deliver clear, professional proposals that clients love, Apropo is an excellent business solution.