Interactive variants at Waynet eCommerce
Key results:
Win Rate Increase
Increased Client Engagement
Whole Quoting Process in One Tool
Łukasz Janik
CEO at Waynet
"Apropo allows us to easily and quickly create several variants of the offer and present them to the client. Additionally, the client can select specific elements of the offer themselves in Apropo and see how it affects the price. The tool also greatly improves the work of the entire Waynet team when creating an offer - it gathers all people in one place, which unleashes new levels of creativity in our team."
PrestaShop Experts
Waynet eCommerce is an eCommerce agency specializing in building B2B and B2C online stores based on PrestaShop, providing end-to-end services from planning and design to development, maintenance, and support. They have also developed their own proprietary solution for quick and simple PrestaShop deployment called Waybox. I serve as the CEO of the company.
What estimation challenges were you trying to solve?
We were trying to address the following problems:
Siloed estimating workflows - Our developers, sales representatives, and project managers worked across disconnected files, which restricted real-time collaboration and limited collective creativity during the pre-sales process.
Static and slow adjustments - Preparing multiple quote variations or alternative scopes for a client was a repetitive manual task that made it difficult to adapt quickly during commercial negotiations.
Passive customer proposal experience - Sending traditional static files meant clients could not actively interact with the project scope or immediately understand how changing requirements altered the total cost.
How Apropo helped you address these challenges?
Apropo helped to solve each of them in the following way:
Centralized collaborative ecosystem - The platform brought our entire team together into a single centralized place to build estimates, directly streamlining communication and unlocking new levels of collective creativity.
Rapid variation and versioning - We can now quickly generate and present several distinct variants of an offer within a single link, allowing smooth presentation of options without spreadsheet clutter.
Interactive client-facing proposals - Moving to dynamic presentations empowered clients to configure the scope on their own, select individual elements, and see the real-time financial impact instantly.
Apropo.io easily and quickly lets us create multiple quote variants. The biggest value is that the client can independently choose elements and see how it affects the final price.
What are the 3 top benefits you observed?
Win Rate Increase
Providing clients with transparent, well-structured pricing options directly accelerated our sales pipeline and helped us secure more deals.
Increased Client Engagement
Allowing customers to interactively select requirements made them much more involved in the scoping phase and improved their overall experience.
Whole Quoting Process in One Tool
Consolidating our estimation activities into a single dedicated workspace eliminated version chaos and brought total alignment across all departments.
What are the 3 top Apropo features for you?
Scope configuration by the client
Gives clients the autonomy to toggle specific requirements on and off to see how it alters the total price.
Versioning & Variants
Allows our agency to easily build and compare multiple scope options for the client in a single link.
Data access management for devs, sales & clients
Enables developers, sales reps, and managers to securely collaborate in a single file in real time.
Do you recommend Apropo for other software agencies?
Absolutely. For any software development agency looking to eliminate spreadsheet clutter, speed up offer preparation, and provide an engaging, professional experience for their clients, Apropo is an invaluable solution.
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