+20% Conversion rate increase at Leocode

Software Agency

Enterprise Software Development

Poland

50+ employees

Key results:

+20% Conversion Increase

Accuracy Increase

Faster Backlog Creation

Damian Winkowski

Engineering Manager

"Our estimates got more accurate. Our customers love how they look, they become much more involved in the process and we see a better conversion rate compared to Excel. We also spend much less time on backlog & roadmap planning thanks to Apropo features and Jira integration. Simply speaking, we spend less time and win more projects."

What is Leocode and what’s your role there?

Leocode is an AI-focused software development agency specializing in AI and Web3 solutions for the fintech industry. I work as a Software Engineering Manager at the company.

What estimation challenges were you trying to solve?

We were trying to address the following problems:

Low conversion rates on proposals - Our spreadsheet-based quotes failed to engage prospects or clearly communicate our technical approach, leading to lost opportunities.

Inaccurate project estimations - Manual scoping in Excel often led to human errors and calculation inconsistencies that threatened project profitability.

Time-consuming backlog creation - Transitioning a won proposal into a clear product roadmap and functional backlog required days of tedious manual entry.

How Apropo helped you address these challenges?

Apropo helped to solve each of them in the following way:

Interactive proposal sharing - The platform enables us to share polished, modern web proposals that actively engage clients and significantly improve win rates.

Client-led scope configuration - Prospects can directly interact with the estimate to toggle features and modules, creating a transparent and collaborative scoping process.

Direct export to Jira - We can instantly convert our finalized project estimates into a fully structured development backlog with just a few clicks.

The implementation has completely transformed our presales and discovery workflows, turning estimation into a fast, highly collaborative process that drives business growth.

What are the 3 top benefits you observed?

+20% Conversion Increase

We achieved a notable 20% growth in our proposal conversion rates compared to our old Excel workflow.

Accuracy Increase

Our project estimations became significantly more precise, ensuring better scope alignment and protected margins.

Faster Backlog Creation

Our team dramatically reduced the time spent on manual roadmap and sprint planning after closing a deal.

What are the 3 top Apropo features for you?

Proposal sharing

This feature allows us to send beautifully branded, web-based links to our quotes rather than static files.

Scope configuration by the client

This capability gives our prospects the power to toggle requirements directly on the estimate to see immediate budget impacts.

Export to Jira

This integration seamlessly transfers our estimated breakdown into an actionable project backlog within minutes.

Do you recommend Apropo for other software agencies?

Definitely recommended. It is an indispensable tool for any software development agency looking to modernize their sales process, eliminate spreadsheet errors, and save countless hours of manual work.