Sales increase at Naturaily

Software Agency

eCommerce

Poland

30+ employees

Key results:

+12% Sales Increase

Faster Variants Creation

All Team in One Tool

Konrad Kuceł

Sales Manager at Naturaily

"We could finally get rid of ugly and complicated Excel estimates and replace them with client-friendly pricing quotes with ability to select the must-haves and nice-haves they want in their projects. The team cooperation on the estimates also got much easier. And on top of that, we can quickly spot the elements of estimates that need improvements, react to them and win more projects."

What is Naturaily and what’s your role there?

Naturaily is a Jamstack and headless eCommerce icon in the software development agency world, specializing in Jamstack, Shopify, and composable commerce. I am working as the Head of Growth at the company.

What challenge were you trying to solve?

We were trying to address the following problems:

Spreadsheet complexity - Our legacy Excel estimates were complicated and unappealing, making it difficult for clients to interpret value metrics and leading to friction during active sales cycles.

Slow scope prioritization - Manually structuring feature priorities and adjusting scope definitions to fit varying client budgets within static documents was a slow and highly inefficient process.

Fragmented internal alignment - Our developers, project managers, and sales representatives conducted pre-sales communication across scattered estimation files, which isolated technical knowledge and disrupted team collaboration.

How Apropo helped you address these challenges?

Apropo helped to solve each of them in the following way:

Client friendly pricing quotes - The tool replaced our traditional spreadsheets with clear, interactive proposals that allow prospects to easily configure their own scope and instantly see budget adjustments.

Rapid feature labeling - The platform enabled us to categorize scope components using flexible labels, allowing the team to generate alternative pricing variants with just a few clicks.

Centralized collaboration hub - By uniting all stakeholders within a single workspace, the software streamlined our internal estimation workflow and simplified overall task tracking.

The implementation completely overhauled our pre-sales operations, turning manual task decomposition into a fast, professional, and customer-centric commercial asset.

What are the 3 top benefits you observed?

+12% Sales Increase

We directly boosted our contract conversion rates by delivering highly transparent and professional offers that won clients over.

Faster Variants Creation

Our team minimized the time required to build and configure customized pricing variations for our incoming leads.

All Team in One Tool

Internal alignment became seamless as technical and non-technical stakeholders began collaborating synchronously inside a single file in real time.

What are the 3 top Apropo features for you?

Your own branding

Allows us to easily apply our corporate design parameters to ensure a clean, structured proposal presentation.

labels

Enables instant prioritization of project requirements to effortlessly create diverse scope scenarios and price engineering models.

Recordings of customer sessions

Provides deep behavioral insights by tracking how clients navigate and interact with our shared digital offers.

Do you recommend Apropo for other software agencies?

Highly recommended. It is an indispensable asset for any modern software development agency aiming to eliminate spreadsheet chaos, speed up quotation velocity, and deliver clear, high-converting interactive proposals that clients love.